The iPhone is truly a phenomenon
One thing that strikes me at SIME07 is how many times iPhone is mentioned. The iPhone is not even announced here in Sweden, but still people talk about it without providing any sort of context, and this is a primarily non-techie crowd. The Blackberry by comparison was available in the US for a long time before coming to Sweden, and very few people knew about it at the time. The way the iPhone is a marketing success is truly remarkable.