Watching the keynote

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I am following the keynote via IRC and MacRumoursLive. Why am I like so many others totally intrigued by this? I suppose a lot of people would say that it is the gadget freak in me who wants to own everything coming out of Cupertino. But to me, this is not about the gadgets per se. It is about seeing progress being made, Others make progress as well, but nobody packages it as well as Apple does.