How to show you don't get it

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In todays edition of all things gossipy in IT Sweden, aka Computer Sweden, swedish union SIF manages to make complete fools of themselves. They actually attach a physical CD to an ad supposedly containing their latest tv ads. Filmed by famous-in-Sweden director Felix Herngren no less - it says so on the cover.

SIF just spent a lot of money saying that they basically have no clue how modern communication is done (YouTube comes to mind) or that they from an environmental point of view do not mind some 50 000 cd’s thrown away.